An examination of firms environmental marketing practices, sustainability and business performance

Ogunmokun, Gabriel, Tripolitano, Daniel, and Rose, Janelle (2012) An examination of firms environmental marketing practices, sustainability and business performance. International Journal of Humanities and Social Science, 2 (3). pp. 49-53.

[img] PDF (Published Version) - Published Version
Available under License Creative Commons Attribution.

Download (170kB)
View at Publisher Website: http://www.ijhssnet.com/update/index.php...
 
227


Abstract

These are interesting times and for many years now, sustainability (including environmental marketing) issues have become part of every serious business and government discussions. However, although organisations are expected to continuously improve their environmental marketing practices, very little is known as to the consequences of utilizing green environmental marketing strategy in Australian small business organizations. This study was designed to investigate whether or not there are significant differences between small business organizations with high versus low levels of green marketing on various aspects of business performance.

Item ID: 24622
Item Type: Article (Scholarly Work)
ISSN: 2220-8488
Keywords: sustainability, enviromental marketing practices, small business; green marketing
Related URLs:
Date Deposited: 21 Jan 2013 06:48
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9098 Environmentally Sustainable Commercial Services and Tourism > 909899 Environmentally Sustainable Commercial Services and Tourism not elsewhere classified @ 100%
Downloads: Total: 227
Last 12 Months: 13
More Statistics

Actions (Repository Staff Only)

Item Control Page Item Control Page