Goh, Sandra, Sabharwal, Jagdeep Kaur, and Thirumaran, K. (2024) Customizing deeper transformational tourism experiences for vulnerable tourists. Journal of Design, Business & Society, 10. pp. 203-222.

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Abstract

Transformational tourism experiences can lead to acquiring life-changing knowledge, practices or beliefs. However, tourism scholars and suppliers have not fully exploited the concepts and opportunities that deeper transformational tourism brings to support mentally vulnerable tourists (with mental health conditions) since most studies focus on tourist experiences of typical travellers; there exists a knowledge gap on tourism service suppliers’ adequacy and preparedness to facilitate the provision and design of deeper transformational experiences. This article contributes to existing studies on transformational tourism and transformative experience design by shifting focus to a specialized community of unconventional travel suppliers as key contributors for deeper transformational travel experiences. It also considers the relationship of key stakeholders necessary for effective intervention in forming deeper transformational experiences. The latter calls for further studies to operationalize a conceptual framework and future study to assess the outcome of the transformation post-trip. This study also supports the need for collaboration beyond travel service suppliers to facilitate transformational tourism services.

Item ID:	90968
Item Type:	Article (Research - C1)
ISSN:	2055-2106
Keywords:	atypical population; healing research; risks; service suppliers; stakeholders; transformation model; transformative service research; vulnerable participants
Related URLs:	Publisher
Copyright Information:	© 2024 Intellect Ltd.
Date Deposited:	17 Mar 2026 06:56
FoR Codes:	52 PSYCHOLOGY > 5203 Clinical and health psychology > 520399 Clinical and health psychology not elsewhere classified @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350899 Tourism not elsewhere classified @ 70%
SEO Codes:	28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 70% 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280121 Expanding knowledge in psychology @ 30%
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