Cairns’ image as the arts and cultural destination of Northern Australia: a place brand co-creation study with young artists
Loong, Yee Mun (2024) Cairns’ image as the arts and cultural destination of Northern Australia: a place brand co-creation study with young artists. Masters (Research) thesis, James Cook University.
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Abstract
Yee Mun studied the arts and culture images of Cairns with artists in the city. He found that arts and culture images shared by the artists are represented by three themes of people, environment, and way of life. The research suggests that these place images and place stories shared by the artists could potentially contribute to the foundation of a wider enhanced place brand narrative and place brand image of Cairns region beyond the current image of 'reef and rainforest'.
| Item ID: | 90295 |
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| Item Type: | Thesis (Masters (Research)) |
| Keywords: | Cairns, Arts, cultural destination, image branding, photography, tourism |
| Copyright Information: | Copyright © 2024 Yee Mun Loong |
| Date Deposited: | 15 Mar 2026 23:26 |
| FoR Codes: | 36 CREATIVE ARTS AND WRITING > 3606 Visual arts > 360604 Photography, video and lens-based practice @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350899 Tourism not elsewhere classified @ 50% |
| SEO Codes: | 11 COMMERCIAL SERVICES AND TOURISM > 1199 Other commercial services and tourism > 119999 Other commercial services and tourism not elsewhere classified @ 50% 13 CULTURE AND SOCIETY > 1301 Arts > 130199 Arts not elsewhere classified @ 50% |
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