Tan, Kim Lim, Noor, Nurhafihz, and Agarwal, Manisha (2025) Guest editorial: AI and ethical consumerism among young consumers. Young Consumers, 26 (5). pp. 697-701.

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Abstract

[Extract] n a world increasingly shaped by intelligent algorithms, the relationship between young consumers and artificial intelligence (AI) warrants critical scholarly attention. AI is no longer a distant innovation. It is embedded in the digital platforms, applications and experiences that shape the everyday decisions of young people. From algorithmic product recommendations to AI-driven sustainability scoring and agentic AI, these technologies increasingly mediate not just what young consumers buy, but how they think, act and relate to broader societal and environmental issues.

Item ID:	90192
Item Type:	Article (Editorial)
ISSN:	1758-7212
Copyright Information:	© Emerald Publishing Limited
Date Deposited:	05 Jan 2026 22:17
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 100%
SEO Codes:	28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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