Nguyen, Kieu T.T., Murphy, Laurie, and Chen, Tingzhen (2025) How different are community support for ethnic tourism? The views of multiple ethnic groups in Vietnam’s Central Highlands. Journal of Cultural Heritage Management and Sustainable Development. (In Press)

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Abstract

The paper aims to explore (1) the ways in which community support for ethnic tourism is influenced by different community-related factors and (2) how community support for ethnic tourism varies among four ethnic communities. By adopting a qualitative approach, 31 semi-structured interviews are conducted with ethnic villagers in four study sites of the Central Highlands, Vietnam. The content analysis and cross-case comparison are carried out to identify similarities and differences among four ethnic sites to address the research objectives. This paper finds that most participants support ethnic tourism in the Central Highlands, but the level of support and attitudes differ across the four communities as a result of their existing socio-psychological factors and different tourism participation levels. Consistent with many previous studies, all communities acknowledge the economic returns from tourism participation. However, higher levels of cultural and social capital make certain communities (i.e. Lak and Lac Duong) more interested in actively participating in the decision-making process, rather than only participating in tourism activities. The higher the level of participation in tourism is, the more strongly villagers support ethnic tourism.

Item ID:	89711
Item Type:	Article (Research - C1)
ISSN:	2044-1274
Copyright Information:	© Emerald Publishing Limited
Date Deposited:	25 Nov 2025 01:48
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350805 Tourism resource appraisal @ 50%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 50% 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 50%
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