Lalisan, April Kim, Rahayu, Karisma Sri, Besa, Maricar, Ong, Yi Xuan, Ashoer, Muhammad, Widyatama, Arif, Xuan, Minh Dam, Thi Vo, Nga, Ramli, Hazza Roshada, Nhem, Sochea, Ky, Veasna, Soonsap, Pichsinee, Ditta-Apichai, Morakot, Aung, Aung, Guterres, Joao Gregorio Goncalves, Haji Dullah, Muhammad Adi Safwan, and Ating, Rashid (2025) Zoomers: How Much Do We Know About the Role of Shared and Social Values on Their Career Preference? A Southeast Asian (SEA) Perspective. In: Lecture Notes in Networks and Systems (1573) pp. 404-423. From: ICBT 2024: International Conference on Business and Technology, 21-22 November 2024, Oxford, UK.

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Abstract

Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.

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