CEOs’ online personality and their company’s business strategy: openness to experience predicts diversifying merger and acquisition decisions
Ke, Bin, Qiu, Lin, Qu, Tianshu, Gay, Evelyn, Chan, Sarah Hian May, and Yong, Jose (2025) CEOs’ online personality and their company’s business strategy: openness to experience predicts diversifying merger and acquisition decisions. Journal of Computational Social Science, 8 (2). 54.
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Abstract
As a personality trait, openness to experience plays a central role in driving behaviors associated with exploration and innovation. Despite decades of extensive research, the expression of openness to experience in business strategy remains understudied. The current study addresses this gap by revealing that the openness in experience perceived from American and Chinese CEOs’ social media predicted their firm’s initiation of diversifying M&As, even after controlling for an extensive set of potential confounds. By replicating our findings across two culturally distinct samples, we highlight the role of openness in corporate strategic decision-making, and the usefulness of social media as a source for personality assessment.
| Item ID: | 88487 |
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| Item Type: | Article (Research - C1) |
| ISSN: | 2432-2725 |
| Copyright Information: | © The Author(s) 2025. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
| Date Deposited: | 30 Apr 2026 06:34 |
| FoR Codes: | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350718 Strategy @ 100% |
| SEO Codes: | 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150302 Management @ 100% |
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