The Role of Propaganda and Moral Disengagement Within Meat Industry Advertising
Widolf, Helena Ellinor (2025) The Role of Propaganda and Moral Disengagement Within Meat Industry Advertising. Journal of Animal Ethics, 15 (1). pp. 99-114.
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Abstract
Advertising produced by the meat industry aims to stimulate positive feelings and thoughts about the exploitation of nonhuman animals. Propaganda techniques, such as glittering generalities, euphemism, virtue signaling, framing, and appealing to authority all comprise strategies used by this industry to convince consumers of the worthiness and appeal of its products. Mechanisms of moral disengagement, such as displacement of responsibility, normalization, and joke-making/humorization have also been detected within almost all varieties of meat industry advertising. Within this milieu, meat industry advocates appear to abandon all concern about marginalizing, disenfranchising, and disparaging animals.
| Item ID: | 88231 |
|---|---|
| Item Type: | Article (Research - C1) |
| ISSN: | 2160-1267 |
| Keywords: | advertising, animal exploitation, euphemism, marketing, meat industry, moral disengagement, propaganda, virtue signaling |
| Copyright Information: | © 2025 by the Board of Trustees of the University of Illinois. |
| Date Deposited: | 02 Apr 2026 02:30 |
| FoR Codes: | 52 PSYCHOLOGY > 5205 Social and personality psychology > 520505 Social psychology @ 100% |
| SEO Codes: | 13 CULTURE AND SOCIETY > 1303 Ethics > 130301 Bioethics @ 100% |
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