Challenges faced by minority technology entrepreneurs—women IT entrepreneurs in south Africa post-apartheid era

Yusif, Salifu, Abunyewah, Matthew, and Erdiaw-Kwasie, Michael Odei (2024) Challenges faced by minority technology entrepreneurs—women IT entrepreneurs in south Africa post-apartheid era. Journal of International Entrepreneurship, 22 (3). pp. 336-372.

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Abstract

We explore the challenges women technology entrepreneurs face in South Africa and the role of institutions and societies in contributing to and overcoming these challenges through the lens of Institutional theory. Focusing on IT as a masculine-labelled niche and women as a minority, this study evaluates the impacts of cognitive culture, normative factors, regulatory factors and individual factors on women in IT entrepreneurship. We believe the outcomes of this study provide an example of how reforms impact the backbone of every economy—entrepreneurship, especially in an era where IT has reduced, if not removed, business entry barriers.

Item ID: 87211
Item Type: Article (Research - C1)
ISSN: 1573-7349
Keywords: Entrepreneur, Minority, South Africa, Technology/IT, Women
Copyright Information: © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024
Date Deposited: 19 Nov 2025 02:49
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350704 Entrepreneurship @ 100%
SEO Codes: 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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