Pillai, Ratna Devi, Wang, Pengji, and Kuah, Adrian T.H. (2024) Value Co-Creation through Skills-Based Volunteering. In: Academy of Management Proceedings (2024) 18008. From: 84th Annual Meeting of the Academy of Management, 9-13 August 2024, Chicago, IL, USA.

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Abstract

Though scholars and practitioners generally believe skills-based volunteering (SBV) offers a win-win-win solution to serve companies, employees, and NPOs, some complexities exist in its implementation because of different stakeholders’ expectations and needs. To fill this gap, this study adopts a multi-stakeholder approach. We rely on HR co-creation theory and conduct interviews with three groups of stakeholders, i.e., company managers, employees and non-profits, to understand how a successful SBV can be co-created to achieve a triple win outcome. The results reveal a value co-creation model via SBV that allows triple wins of all the stakeholders. Such a model suggests the importance of ensuring a match between the two sides in terms of types of skills, scope of projects, time commitment needed, pre-training to calibrate the use of skills. We also attribute the conditions of successful SBVs to three main factors: facilitating information symmetry across stakeholders, building an SBV-inducive organizational culture and leveraging partners to tackle resource constraints.

Item ID:	83487
Item Type:	Conference Item (Presentation)
ISSN:	0065-0668
Related URLs:	Publisher
Date Deposited:	29 Aug 2024 00:51
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350706 International business @ 10% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350708 Not-for-profit business and management @ 10% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified @ 80%
SEO Codes:	13 CULTURE AND SOCIETY > 1303 Ethics > 130302 Business ethics @ 50% 13 CULTURE AND SOCIETY > 1303 Ethics > 130306 Workplace and organisational ethics (excl. business ethics) @ 50%
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