Tan, Yee Heng, and Reddy, Srinivas K. (2019) Funding Platforms for Digital Content: The Determinants of Persistent Contribution. In: [Presented at the 2019 Frontiers in Service Conference]. From: 2019 Frontiers in Service Conference, 18-21 July 2019, Singapore.

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Abstract

In an era of one-off funding, entrepreneurs and small businesses struggle to find sustainable funding sources. A novel solution – the recurring crowdfunding model, has emerged in recent years. This model incorporates elements from traditional crowdfunding but is systematically different due to the lack of a fixed funding goal or duration. To capitalise on the long-term nature of crowd patronage, this article explores whether factors that have an impact in traditional crowdfunding will have a similar impact within an extended duration beyond what traditional crowdfunding typically offers. We posit that incentivising mechanisms will have a long-term impact on crowd patronage, whereas project characteristic measures will exhibit short-term effects. Using data from 3229 crowd patronage projects, we find that our results largely support our hypotheses. Given our findings, we propose using project characteristics to attract contributors before shifting focus to incentivising mechanisms as the project matures in order to maximise crowdfunding returns.

Item ID:	83344
Item Type:	Conference Item (Presentation)
Date Deposited:	07 Aug 2024 01:56
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified @ 100%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1102 Financial services > 110201 Finance services @ 100%
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