Towards non-technological innovation: communicating environmental science to the tourism workforce
Lužar, Karmen (2023) Towards non-technological innovation: communicating environmental science to the tourism workforce. PhD thesis, James Cook University.
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DOI: 10.25903/c9wr-mh26
View at Publisher Website: https://doi.org/10.25903/c9wr-mh26
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Abstract
Karmen Lužar investigated cross-sectoral communication as an example of non-technological innovation. Her study aims to improve environmental science communication to the tourism workforce. The study highlights the importance of detailed knowledge of the audience and provides recommendations regarding the messages and the media to be used.
| Item ID: | 80984 |
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| Item Type: | Thesis (PhD) |
| Keywords: | cross-sectoral communication, environmental science communication, tourism industry |
| Copyright Information: | Copyright © 2023 Karmen Lužar |
| Date Deposited: | 07 Nov 2023 03:27 |
| FoR Codes: | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350602 Consumer-oriented product or service development @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 30% 47 LANGUAGE, COMMUNICATION AND CULTURE > 4701 Communication and media studies > 470103 Environmental communication @ 40% |
| SEO Codes: | 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280116 Expanding knowledge in language, communication and culture @ 50% 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 50% |
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