Falling for Tourist Scams: An Examination of Scam Compliance Factors

Xu, Ding, Murphy, Laurie, and Chen, Tingzhen (2024) Falling for Tourist Scams: An Examination of Scam Compliance Factors. Journal of Travel Research. (In Press)

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Abstract

Understanding how tourists respond to and comply with scams sheds light on tourist self-protection. In this study, a quasi-experimental design was employed to examine external (scam-operation) and internal (personal) factors of scam compliance. Twelve (3 × 4) scenarios were developed from real-world tourist scam cases and presented in the form of videos in an online tourist survey to elicit and observe decisions. A total of 609 participants from Australia and China completed the task, and the data were analyzed through multiple statistical techniques. The results suggested that the external factors of scam compliance did not exert a significant impact. Three internal factors, sensation-seeking, travel experiences, and risk perception, are stronger predictors of scam compliance. This study offers theoretical insights into tourist behavior, and contributes to new understandings of the antecedents of scam compliance.

Item ID: 80871
Item Type: Article (Research - C1)
ISSN: 1552-6763
Keywords: risk perception, scam, scam compliance, sensation-seeking, tourist safety, tourist scams
Copyright Information: © The Author(s) 2023. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Article reuse guidelines: sagepub.com/journals-permissions.
Date Deposited: 27 Feb 2024 01:50
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50%
SEO Codes: 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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