Swart, Nellie, Bernauer, Vanessa S., and Thirumaran, Kailasam (2023) Women's education in tourism entrepreneurship: Trends and issues emerging from Africa. In: Morrison, Alastair M., and Buhalis, Dimitrios, (eds.) Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology. Routledge, Abingdon, England, pp. 220-231.

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Abstract

Over the past decade, international organisations have highlighted the important role of women as drivers of tourism entrepreneurship. The challenges and opportunities are documented in the United Nations Sustainable Development Goals, the Global Report on Women in Tourism, and the World Economic Forum Global Gender Gap. In addition to these systemic challenges, African women in tourism have limited education, particularly in areas related to entrepreneurship. Although peer-reviewed publications on women’s entrepreneurship in tourism are widespread, this topic remains underrepresented in Africa, with studies evident from South Africa, Tanzania, and Burkina Faso. Although the need for education is a consistent recommendation in most of these publications, it is only a mainstream suggestion that does not address the specific educational needs of women entrepreneurs in tourism. The need for entrepreneurial education has been exacerbated by the recent pandemic, as many women in tourism have lost their jobs and have been forced by circumstances to start a new business. The emerging trends highlight the need to profile women entrepreneurs in tourism by developing flexible and self-directed training programmes based on their current level of education and entrepreneurial needs.

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