Philanthropy during COVID-19: Learnings and recommendations for philanthropic organizations navigating crisis
Hampton, Dee Andria, Wiepking, Pamala, Chapman, Cassandra, Holmes McHugh, Lucy, Arnesen, Daniel, Carrigan, Cathie, Feit, Galia, Grönlund, Henrietta, Hrafnsdóttir, Steinunn, Ivanova, Natalya, Katz, Hagai, Kim, Sung Ju, Kristmundsson, Ómar H., Litofcenko, Julia, Mersianova, Irina, Neumayr, Michaela, Pessi, Anne Birgitta, Scaife, Wendy, Sivesind, Karl Henrik, Vamstad, Johan, and Yang, Yongzheng (2024) Philanthropy during COVID-19: Learnings and recommendations for philanthropic organizations navigating crisis. Journal of Philanthropy and Marketing, 29 (1). e1814.
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Abstract
This practice paper articulates the key learnings for philanthropic organizations based on their experiences of the COVID-19 pandemic. Which actions can philanthropic organizations take to best support community needs during times of crisis? To answer this question, we synthesize information about how philanthropic organizations responded during the early COVID-19 crisis (spring―fall 2020) across 11 countries: Australia, Austria, Finland, Germany, Iceland, Israel, Norway, Sweden, the Republic of Korea, the Russian Federation, and the United States of America. Results indicate four key actions that we recommend philanthropic organizations take during times of crisis: (1) Assess community needs; (2) engage with volunteers and donors; (3) communicate effectively and strategically with volunteers, donors, and the public; and (4) focus on equity.
Item ID: | 80375 |
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Item Type: | Article (Research - C1) |
ISSN: | 2691-1361 |
Keywords: | crisis, giving, global generosity, nonprofits, philanthropic organizations, volunteering |
Copyright Information: | © 2023 The Authors. Journal of Philanthropy and Marketing published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes. |
Date Deposited: | 04 Mar 2024 01:45 |
FoR Codes: | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350609 Not-for-profit marketing @ 100% |
SEO Codes: | 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150303 Marketing @ 100% |
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