Onyango, Rael A., Eijdenberg, Emiel L., Onbange, Nelson, and Masurel, Enno (2023) Scoping the conveniences of mobile money for micro-entrepreneurs in Kenya. In: Innovation-Driven Business and Sustainability in the Tropics: Proceedings of the Sustainability, Economics, Innovation, Globalisation and Organisational Psychology Conference 2023. pp. 399-417. From: SEIGOP 2023: Sustainability, Economics, Innovation, Globalisation and Organisational Psychology Conference, 1-3 March 2023, Singapore. (In Press)

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Abstract

Mobile money is a no-frills mobile phone-based payment instrument, which is widely used in many emerging economies, especially in sub-Saharan Africa. Knowledge of what mobile money means is of great importance for micro-entrepreneurs who operate in the changing digital environments of emerging economies. Little attention has been devoted to contextual studies on mobile money use by micro-entrepreneurs in emerging economies. With this in mind, this study aims to develop a deeper understanding of what mobile money really means to micro-entrepreneurs. We conducted individual interviews with 23 experts on micro-entrepreneurship and experienced entrepreneurs in Kenya, the emerging economy context of this study. Through qualitative analyses, we filtered the data into a number of meaningful takeaways, which are several “conveniences” of using mobile money by micro-entrepreneurs. The findings show that mobile money contains a lot of positive conveniences for micro-entrepreneurs, including convenience for payments, timely updates, savings and, lastly, convenience of obtaining loaning and overdraft facilities. Other than expanding scholarly knowledge, the findings provide useful practical and managerial insights.

Item ID:	79987
Item Type:	Conference Item (Research - E1)
ISBN:	978-981-99-2908-5
Copyright Information:	© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023
Date Deposited:	23 Aug 2023 05:27
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350704 Entrepreneurship @ 100%
SEO Codes:	28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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