Turner, Daniel, Ting, Hiram, Wong, Mun Wai, Lim, Tze-Yin, and Tan, Kim-Lim (2021) Applying Qualitative Approach in Business Research. Asian Journal of Business Research, 11 (3). pp. 1-13.

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Abstract

Researchers and students in the business field are increasingly turning to qualitative methods to seek answers for complex research questions. Current literature presents a copious number of published qualitative research compared to previous decades, in which qualitative methods serve mainly as an exploratory inquiry toward more comprehensive quantitative studies. Although qualitative research is now widely adopted in both academia and practice, a dearth of germane literature that argues and discusses key challenges in applying qualitative methods continues to compound the scepticism and ambiguity of the research process. Moreover, details on the analysis process gleaned from research articles are often limited and thus offer little to learn from. Qualitative analysis thus resembles a black box, an analogy of intricacy and complexity. In this editorial, we discuss how to define the scope and goals of a qualitative study, examine current literature, and provide practical guidance for researchers in business to apply qualitative approach and methods. We also detail several steps for qualitative analysis and introduce Computer Assisted Qualitative Data Analysis (CAQDAS) software for this purpose. Finally, we draw from other disciplines to guide and encourage researchers to adopt qualitative research as part of their inquiry endeavour.

Item ID:	76225
Item Type:	Article (Editorial)
ISSN:	1778-8933
Keywords:	Qualitative, Methods, Analysis, CAQDAS, Quirkos, Business research
Copyright Information:	All papers are published under the Creative Commons Attribution 4.0 International (CC BY 4.0). For more details, visit https://creativecommons.org/licenses/by-nc/4.0/.
Date Deposited:	16 Nov 2022 01:25
FoR Codes:	44 HUMAN SOCIETY > 4410 Sociology > 441006 Sociological methodology and research methods @ 100%
SEO Codes:	28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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