Strategic embeddedness of modularity in alliances: Innovation and performance implications

Bouncken, Ricarda, Pesch, Robin, and Gudergan, Siggi (2015) Strategic embeddedness of modularity in alliances: Innovation and performance implications. Journal of Business Research, 68 (7). pp. 1388-1394.

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This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

Item ID: 75395
Item Type: Article (Research - C1)
ISSN: 1873-7978
Copyright Information: © 2015 Elsevier Inc. All rights reserved.
Date Deposited: 19 Jan 2023 23:45
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350718 Strategy @ 100%
SEO Codes: 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150306 Technological and organisational innovation @ 100%
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