Cassidy, Leonie (2021) The design science research paradigm: an instantiation of website benchmarking. In: Pabel, Anja, Pryce, Josephine, and Anderson, Allison, (eds.) Research Paradigm Considerations for Emerging Scholars. Channel View Publications, Bristol, pp. 25-37.

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Abstract

[Extract] In this digital age, business problems cannot always be investigated and solved using traditional research methods as advances and changes in technology are occurring at an ever-increasing speed. Therefore, an additional approach is required. Why should we, in the business discipline, only consider our traditional paradigms? Why not consider paradigms available and accepted in other disciplines? After all, most research can now be termed ‘cross-disciplinary’ as technology is used increasingly to assist in, and at times, is the outcome of research, regardless of the research discipline. Therefore, why not look to the technology disciplines for a paradigm?

Looking to the information systems (IS) discipline we find the design science research (DSR) paradigm. This paradigm has long been situated in the realms of engineering and the sciences of the artificial (Hevner et al., 2004; Iivari, 2007). However, over the last twenty years the DSR paradigm has become increasingly accepted as central to IS research (Hevner et al., 2019). As digital innovation brings rapid changes to business and management, the DSR paradigm becomes more and more relevant to this discipline (Turetken et al., 2019). To understand how the DSR paradigm can be applied to other disciplines I first look to its history, its appearance and use in the engineering discipline, and its path to IS acceptance. I then discuss the DSR paradigm and methodology in relation to my thesis research into website benchmarking, how I applied it to develop a new website benchmarking approach and how I used it in the process of creating my thesis. I conclude with some advice that I hope is useful to the readers of this chapter.

Item ID:	72724
Item Type:	Book Chapter (Reference)
ISBN:	9781845418298
Copyright Information:	Copyright © 2021 Anja Pabel, Josephine Pryce, Allison Anderson and the authors of individual chapters. All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher.
Date Deposited:	30 May 2022 23:27
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 100%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1199 Other commercial services and tourism > 119999 Other commercial services and tourism not elsewhere classified @ 100%
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