Understanding people who volunteer with marine turtles: motives and values for engagement in conservation

Shum, Edith, Benham, Claudia, Jones, Karina, and Ariel, Ellen (2022) Understanding people who volunteer with marine turtles: motives and values for engagement in conservation. Human Dimensions of Wildlife. (In Press)

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Abstract

Volunteers play a key role in the conservation of many threatened species, yet volunteer motivations for participating in conservation and strategies used for attracting and retaining volunteers remain little studied. Iconic and charismatic megafauna species, such as marine turtles, attract the attention of conservation volunteers worldwide, making this species an ideal case study to explore volunteer motivations. We developed a novel values-based framework that examines the motivations and values of people volunteering with turtles in Queensland, Australia by harmonizing insights from Values Belief Norm (VBN) theory and intrinsic, instrumental, and relational values. We found that although motivations for these volunteers are multi-faceted, common factors underpinning volunteering decisions included values alignment with the organization, social influence, the ability to learn, and optimism. Awareness of these characteristics can assist organizations with designing more effective voluntary programs and further scholarly understanding of drivers of pro-environmental behaviors among a key group of environmental stakeholders.

Item ID: 72205
Item Type: Article (Research - C1)
ISSN: 1533-158X
Keywords: turtle conservation, volunteer, motives, values, Australia
Copyright Information: © 2021 Taylor & Francis Group, LLC.
Funders: James Cook University (JCU)
Projects and Grants: JCU Student Services and Amenities Grant
Date Deposited: 09 Feb 2022 11:04
FoR Codes: 41 ENVIRONMENTAL SCIENCES > 4104 Environmental management > 410401 Conservation and biodiversity @ 25%
41 ENVIRONMENTAL SCIENCES > 4104 Environmental management > 410407 Wildlife and habitat management @ 25%
44 HUMAN SOCIETY > 4410 Sociology > 441099 Sociology not elsewhere classified @ 50%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 40%
18 ENVIRONMENTAL MANAGEMENT > 1805 Marine systems and management > 180507 Rehabilitation or conservation of marine environments @ 20%
28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280111 Expanding knowledge in the environmental sciences @ 40%
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