Xu, Ding, Chen, Tingzhen, and Mohammadi, Zohre (2021) I like your travel vlog: delineating viewers' consumption and production. In: Proceedings of the 31st Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 113-126. From: CAUTHE 2021: 31st Annual Council for Australasian University Tourism and Hospitality Education Conference: Transformation in Uncertain Times, 9-12 February 2021, Online.

PDF (Pubished Version) - Published Version Restricted to Repository staff only

Abstract

Vlogs - visual variants of online blogs - are popular in recording and sharing travel experiences. There has been, however, limited researcher attention to the use and analysis of vlogs in the tourism context. Initially, 25 representative travel vlogs accompanied with viewers' bullet comments were selected systematically, and then we followed a micro-cases sampling approach to identify 132 highly engaging sessions, where audience comments are significantly intensive. We then employed content analysis to construct a model of viewers' consumption and production from both the video content data and the bullet comment data in these sessions. The model explains the essential elements of attractive travel vlogs. Theoretically, we developed fresh ideas about the nature of interaction in online video-based experience-sharing communities. The methodological approach to vlogs we employed can be a guiding model when using videos as data. Pragmatic implications were also discussed.

Item ID:	67813
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-9945141-5-8
Date Deposited:	15 Jul 2021 03:16
FoR Codes:	47 LANGUAGE, COMMUNICATION AND CULTURE > 4701 Communication and media studies > 470102 Communication technology and digital media studies @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 50%
SEO Codes:	22 INFORMATION AND COMMUNICATION SERVICES > 2205 Media services > 220502 Internet, digital and social media @ 70% 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150303 Marketing @ 30%
Downloads:	Total: 2
	More Statistics