Persuading others to avoid persuasion: inoculation theory and resistant health attitudes

Compton, Josh, Jackson, Ben, and Dimmock, James A. (2016) Persuading others to avoid persuasion: inoculation theory and resistant health attitudes. Frontiers in Psychology, 7. 122.

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Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.

Item ID: 61565
Item Type: Article (Research - C1)
ISSN: 1664-1078
Keywords: communication theory, health attitudes, influence, messaging, persuasion, resistance to influence
Copyright Information: Copyright © 2016 Compton, Jackson and Dimmock.
Date Deposited: 26 Feb 2020 03:53
FoR Codes: 52 PSYCHOLOGY > 5205 Social and personality psychology > 520505 Social psychology @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 100%
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