The impact of agentic and communal exercise messages on individuals' exercise class attitudes, self-efficacy beliefs, and intention to attend

Howle, Timothy C., Dimmock, James A., Ntoumanis, Nikos, Chatzisarantis, Nikos L.D., Sparks, Cassandra, and Jackson, Ben (2017) The impact of agentic and communal exercise messages on individuals' exercise class attitudes, self-efficacy beliefs, and intention to attend. Journal of Sport and Exercise Psychology, 39 (6). pp. 397-411.

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Abstract

We tested the effects of advertisements about a fictitious exercise class-derived using the theoretical constructs of agency and communion-on recipients' perceptions about, and interest in, the class. The final sample consisted of 150 adults (Mage = 44.69, SD = 15.83). Results revealed that participants who received a communal-oriented message reported significantly greater exercise task self-efficacy and more positive affective attitudes relative to those who received an agentic-oriented message. Communal (relative to agentic) messages were also indirectly responsible for greater intentions to attend the class, via more positive selfefficacy beliefs and affective attitudes. These findings were obtained despite the use of another manipulation to orient participants to either agency or communion goals. The results indicate that the primacy of communion over agency for message recipients may extend to exercise settings and may occur irrespective of whether participants are situationally oriented toward agency or communion.

Item ID: 61550
Item Type: Article (Research - C1)
ISSN: 1543-2904
Keywords: agency, communion, messaging, persuasion
Copyright Information: © 2017 Human Kinetics, Inc.
Date Deposited: 20 Feb 2020 05:40
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170114 Sport and Exercise Psychology @ 100%
SEO Codes: 92 HEALTH > 9202 Health and Support Services > 920205 Health Education and Promotion @ 100%
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