Reflective and non-conscious responses to exercise images

Cope, Kathryn, Vandelanotte, Corneel, Short, Camille E., Conroy, David E., Rhodes, Ryan E., Jackson, Ben, Dimmock, James A., and Rebar, Amanda L. (2018) Reflective and non-conscious responses to exercise images. Frontiers in Psychology, 8. 2272.

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Abstract

Images portraying exercise are commonly used to promote exercise behavior and to measure automatic associations of exercise (e.g., via implicit association tests). The effectiveness of these promotion efforts and the validity of measurement techniques partially rely on the untested assumption that the images being used are perceived by the general public as portrayals of exercise that is pleasant and motivating. The aim of this study was to investigate how content of images impacted people's automatic and reflective evaluations of exercise images. Participants (N = 90) completed a response time categorization task (similar to the implicit association test) to capture how automatically people perceived each image as relevant to Exercise or Not exercise. Participants also self-reported their evaluations of the images using visual analog scales with the anchors: Exercise/Not exercise, Does not motivate me to exercise/Motivates me to exercise, Pleasant/Unpleasant, and Energizing/Deactivating. People tended to more strongly automatically associate images with exercise if the images were of an outdoor setting, presented sport (as opposed to active labor or gym-based) activities, and included young (as opposed to middle-aged) adults. People tended to reflectively find images of young adults more motivating and relevant to exercise than images of older adults. The content of exercise images is an often overlooked source of systematic variability that may impact measurement validity and intervention effectiveness.

Item ID: 61549
Item Type: Article (Research - C1)
ISSN: 1664-1078
Keywords: automatic, reflective, perception, visual, image content, physical activity
Copyright Information: © 2018 Cope, Vandelanotte, Short, Conroy, Rhodes, Jackson, Dimmock and Rebar
Funders: National Health Medical Research Council (RBG), National Heart Foundation of Australia
Projects and Grants: RBG Early Career Fellowships GNT1090517 and GNT1105926, National heart foundation future leadership fellowship #100428
Date Deposited: 20 Feb 2020 05:37
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170114 Sport and Exercise Psychology @ 100%
SEO Codes: 92 HEALTH > 9299 Other Health > 929999 Health not elsewhere classified @ 100%
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