Chinese tourists and the sun: implications for designing experiences

Chen, Tingzhen, and Pearce, Philip L. (2020) Chinese tourists and the sun: implications for designing experiences. In: Pearce, Philip L., and Oktadiana, Hera, (eds.) Delivering Tourism Intelligence: from analysis to action. Bridging Tourism Theory and Practice, 11 . Emerald, Bingley, UK, pp. 175-188.

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Consistent exposure to sunshine with high ultraviolet values has significant negative effects on human skin. Key risks include melanoma and the rapid onset of signs of ageing. For Chinese, these are viewed as undesirable, because their genetic legacy predisposes them to greater numbers of skin blemishes and because darker shades are culturally and socially viewed as less attractive. Properties in sunshine locations may need to modify aspects of their infrastructure and service delivery to meet the needs of the globally influential Chinese market. Shaded spaces, new activities, scheduling of experiences in the early morning, evening and at night, are all a part of the required innovations in experience design.

Item ID: 61206
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78769-810-9
ISSN: 2042-1443
Keywords: ageing and sunshine; sun and sea destinations; Chinese female tourists; skin tones; infrastructure design; scheduling
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Copyright Information: Copyright 2020 by Emerald Publishing Limited
Date Deposited: 18 Dec 2019 04:32
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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