Making tourism technology user-friendly: from problems to positive experiences

Oktadiana, Hera (2020) Making tourism technology user-friendly: from problems to positive experiences. In: Pearce, Philip L., and Oktadiana, Hera, (eds.) Delivering Tourism Intelligence: from analysis to action. Bridging Tourism Theory and Practice, 11 . Emerald, Bingley, UK, pp. 143-159.

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Abstract

This chapter highlights key experiences in using leading examples of tourism-linked technology during travel. Managerial directions are offered to hospitality and tourism businesses when employing contemporary technology applications. A carefully crafted autoethnographic approach, supported by netnography, provides the basis for the findings and recommendations. Two settings were chosen as iconic cases: exploring the city of Innsbruck and staying in a high-tech hotel in Vienna. The insights revealed that while technology provides advantages for tourists’ stays, less than thoughtful use can also disturb the experiences. The contribution to tourism intelligence from this study lies in the need for technology applications to create well tested, personalized and user-friendly services for diverse tourists and to design a communication system to anticipate problems.

Item ID: 60957
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78769-810-9
ISSN: 2042-1443
Keywords: Tourism Intelligence, Tourism and Hospitality, Tourism and Hospitality Management Marketing
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Copyright Information: Copyright 2020 by Emerald Publishing Limited
Date Deposited: 22 Nov 2019 01:39
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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