Personalising the message: promoting cyclone protection in North Queensland

Scovell, Mitchell, McShane, Connar, Smith, Daniel, and Swinbourne, Anne (2019) Personalising the message: promoting cyclone protection in North Queensland. Australian Journal of Emergency Management, 34 (4). pp. 48-53.

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Cyclones cause significant damage to property, infrastructure and housing Fotunately property owners can undertake structural upgrades to reduce damage However, installation of structural upgrades in cyclon prone regions such as North Queensland has been relatively low. This paper explains why e people do, and others do install structural upgrades. Research to date has identified psychological factors that may predict mitigation behaviour or other natural hazards but here are few studies that investigated cyclone-specific mitigation behaviour. This paper addresses this gap and identifies the psychological factors that promote mitigation behaviour or structures and presents a method of segmenting groups based on these psychological factors. Implications for risk communication messages to promote the adoption of household-level structural upgrades are discussed.

Item ID: 61009
Item Type: Article (Research - C1)
ISSN: 2204-2288
Copyright Information: (C) Australian Journal of Emergency Management
Date Deposited: 20 Nov 2019 07:40
FoR Codes: 52 PSYCHOLOGY > 5205 Social and personality psychology > 520505 Social psychology @ 80%
33 BUILT ENVIRONMENT AND DESIGN > 3399 Other built environment and design > 339999 Other built environment and design not elsewhere classified @ 20%
SEO Codes: 96 ENVIRONMENT > 9610 Natural Hazards > 961010 Natural Hazards in Urban and Industrial Environments @ 20%
92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920407 Health Protection and/or Disaster Response @ 80%
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