From analysis to action: the long and winding road

Pearce, Philip L., and Oktadiana, Hera (2020) From analysis to action: the long and winding road. In: Pearce, Philip L., and Oktadiana, Hera, (eds.) Delivering Tourism Intelligence: from analysis to action. Bridging Tourism Theory and Practice, 11 . Emerald, Bingley, UK, pp. 313-327.

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Abstract

In this chapter, the analysis–action nexus will be addressed by reviewing studies from across the chapters. The broad themes covered have included governance and sustainability, consumer benefits and experiences, and networking among entrepreneurs and associated opportunities. It is argued that addition to tourism intelligence often lies in improving communication, building trusted connections, and affirming local networks. A focus on the need for trust, the use of tools for insights, the value of identifying new trends, and understanding target markets, together with the usefulness of training and an appreciation of time, help smooth the journey along the long and winding road from analysis to action.

Item ID: 60966
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78769-810-9
ISSN: 2042-1443
Keywords: tourism action; trust and cooperation; tools; trends; training; time trajectory; Tourism Intelligence
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Copyright Information: Copyright 2020 by Emerald Publishing Limited
Date Deposited: 27 Nov 2019 05:50
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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