Pearce, Philip L., and Oktadiana, Hera (2020) The value of tourism intelligence. In: Pearce, Philip L., and Oktadiana, Hera, (eds.) Delivering Tourism Intelligence: from analysis to action. Bridging Tourism Theory and Practice, 11 . Emerald, Bingley, UK, pp. 1-11.

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Abstract

A summary statement of the meaning of tourism intelligence is built in this chapter by considering multiple sources. Tourism intelligence is then cast as the sum of the resources available to a decisionmaker coupled with their interpretive ability to use it. Academic researchers can contribute to this resource base but need to deal with the likely use of other inputs by decisionmakers. Tourism intelligence can be a bridge between academic inputs and broader influences provided that concerns about credibility, trustworthiness, and accessibility of the scholarly work are well managed. The tourism intelligence concept has value for all stakeholders and the chapters in this volume follow a structure to assist the transition from analysis to action.

Item ID:	60965
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-78769-810-9
ISSN:	2042-1443
Keywords:	tourism intelligence; interpretive ability; accessibility; trustworthiness; analysis; action
Related URLs:	https://researchonline.jcu.edu.au/60957/
Copyright Information:	Copyright 2020 by Emerald Publishing Limited
Date Deposited:	26 Nov 2019 00:12
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 50%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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