Introduction to popular culture tourism in Australia: the role of events in destination promotion

Radomskaya, Valeriya (2019) Introduction to popular culture tourism in Australia: the role of events in destination promotion. In: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age: Proceedings of the 29th Annual Conference, Council for Australasian University Tourism and Hospitality Education (CAUTHE). pp. 350-360. From: CAUTHE 2019, 11-14 February 2019, Cairns.

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Abstract

This study seeks to encourage tourism organisations to explore new directions for tourism development. It argues that popular culture events can raise the value of cultural tourism in Australia. This study explores current trends in events tourism and explores tourists’ attitudes towards diverse popular culture activities available in Australia. There are very few studies that try to explore the many kinds of cultural experiences that can be obtained by popular culture tourists in Australia. This study fills in the gap in current literature by extracting new themes and factors that help build the cultural value of Australian events in the tourism context.

Item ID: 57383
Item Type: Conference Item (Research - E1)
ISSN: 978-0-9945141-4-1
Copyright Information: © CAUTHE 2019
Date Deposited: 13 Dec 2019 06:31
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 40%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150602 Tourism Forecasting @ 60%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9501 Arts and Leisure > 950199 Arts and Leisure not elsewhere classified @ 20%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 60%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 20%
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