Promoting cultural tourism in Australia: an urban perspective

Radomskaya, Valeriya (2020) Promoting cultural tourism in Australia: an urban perspective. In: Pearce, Philip L., and Oktadiana, Hera, (eds.) Delivering Tourism Intelligence: from analysis to action. Bridging Tourism Theory and Practice, 11 . Emerald, Bingley, UK, pp. 109-121.

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Abstract

This study is part of a broader research project on popular culture tourism (PCT) designed to explore new destination branding strategies that utilise cultural resources in strategy formation. This study promotes the role of urban cultural attractions as an additional significant resource category for destination development. Through the arrival of new and diversified cultural experiences, Australia can improve the existing tourism portfolio. The study is concerned with qualitative aspects of the cultural economy, namely the subjective experiences and expectation of past, existing and potential visitors. It offers recommendations and comments on the use of alternative cultural attractions in national tourism campaigns.

Item ID: 57377
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78769-810-9
ISSN: 2042-1443
Keywords: cultural tourism, destination marketing, destination branding, cultural economy
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Copyright Information: Copyright 2020 by Emerald Publishing Limited
Date Deposited: 25 Nov 2019 23:28
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150602 Tourism Forecasting @ 30%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 40%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150601 Impacts of Tourism @ 30%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 40%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 60%
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