Promoting cultural tourism in Australia: an urban perspective

Radomskaya, Valeriya (2020) Promoting cultural tourism in Australia: an urban perspective. In: Pearce, Philip L., and Oktadiana, Hera, (eds.) Delivering Tourism Intelligence: from analysis to action. Bridging Tourism Theory and Practice, 11 . Emerald, Bingley, UK, pp. 109-121.

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DOI: 10.1108/S2042-144320190000011010

View at Publisher Website: https://doi.org/10.1108/S2042-1443201900...

Abstract

This study is part of a broader research project on popular culture tourism (PCT) designed to explore new destination branding strategies that utilise cultural resources in strategy formation. This study promotes the role of urban cultural attractions as an additional significant resource category for destination development. Through the arrival of new and diversified cultural experiences, Australia can improve the existing tourism portfolio. The study is concerned with qualitative aspects of the cultural economy, namely the subjective experiences and expectation of past, existing and potential visitors. It offers recommendations and comments on the use of alternative cultural attractions in national tourism campaigns.


Item ID:	57377
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-78769-810-9
ISSN:	2042-1443
Keywords:	cultural tourism, destination marketing, destination branding, cultural economy
Related URLs:	https://researchonline.jcu.edu.au/60957/
Copyright Information:	Copyright 2020 by Emerald Publishing Limited
Date Deposited:	25 Nov 2019 23:28
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350802 Tourism forecasting @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 40% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350801 Impacts of tourism @ 30%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 40% 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 60%
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