Radomskaya, Valeriya (2019) Growing competition for screen tourists activates new destination marketing tactics. In: Lundberg, Christine, and Ziakas, Vassilios, (eds.) The Routledge Handbook of Popular Culture and Tourism. Taylor & Francis, London, UK, pp. 414-426.

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Abstract

The study presented here is part of a research program on the popular culture phenomenon. It explores a variety of new marketing tools used by DMOs to attract screen tourists, with special attention paid to marketing tools that come with advanced media technologies. The focus is on the actions of the public organizations responsible for tourism development at the destination: what new strategies do they adopt and how do they balance the place identity with the destination image constructed by the popular media.

Item ID:	52955
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-138-67835-4
Date Deposited:	04 Jun 2019 23:51
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 34% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified @ 33% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350802 Tourism forecasting @ 33%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 50% 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 50%
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