Investigating perceived control over negative road outcomes: implications for theory and risk communication

Pedruzzi, Rebecca, Swinbourne, Anne, and Quirk, Frances (2017) Investigating perceived control over negative road outcomes: implications for theory and risk communication. Journal of the Austalasian College of Road Safety, 28 (3). pp. 30-42.

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Abstract

Road safety advertising in Australia is largely based on the assumption that more fear results in greater persuasion. As such, the portrayal of violent road crashes remains the status quo. The current research aimed to investigate if individuals perceive they can influence such outcomes, as theory suggests that efficacy perceptions are central to fear appeal success. Results from two studies demonstrated that participants believed their behaviours would influence financial and point penalty outcomes but not the occurrence of road crashes. This research demonstrates why the portrayal of car crash outcomes in road safety messages needs to be reconsidered.

Item ID: 51879
Item Type: Article (Research - C1)
ISSN: 1832-9497
Keywords: fear appeal, threat appeal, efficacy, control perceptions, road safety advertising, extended parallel process model
Funders: Australian Federal Government (AFG)
Projects and Grants: AFG Australian Postgraduate Award
Date Deposited: 27 Dec 2017 07:30
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170107 Industrial and Organisational Psychology @ 50%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170112 Sensory Processes, Perception and Performance @ 50%
SEO Codes: 88 TRANSPORT > 8801 Ground Transport > 880109 Road Safety @ 100%
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