Investigating perceived control over negative road outcomes: implications for theory and risk communication
Pedruzzi, Rebecca, Swinbourne, Anne, and Quirk, Frances (2017) Investigating perceived control over negative road outcomes: implications for theory and risk communication. Journal of the Austalasian College of Road Safety, 28 (3). pp. 30-42.
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Abstract
Road safety advertising in Australia is largely based on the assumption that more fear results in greater persuasion. As such, the portrayal of violent road crashes remains the status quo. The current research aimed to investigate if individuals perceive they can influence such outcomes, as theory suggests that efficacy perceptions are central to fear appeal success. Results from two studies demonstrated that participants believed their behaviours would influence financial and point penalty outcomes but not the occurrence of road crashes. This research demonstrates why the portrayal of car crash outcomes in road safety messages needs to be reconsidered.
| Item ID: | 51879 |
|---|---|
| Item Type: | Article (Research - C1) |
| ISSN: | 1832-9497 |
| Keywords: | fear appeal, threat appeal, efficacy, control perceptions, road safety advertising, extended parallel process model |
| Funders: | Australian Federal Government (AFG) |
| Projects and Grants: | AFG Australian Postgraduate Award |
| Date Deposited: | 27 Dec 2017 07:30 |
| FoR Codes: | 52 PSYCHOLOGY > 5201 Applied and developmental psychology > 520104 Industrial and organisational psychology (incl. human factors) @ 50% 52 PSYCHOLOGY > 5299 Other psychology > 529999 Other psychology not elsewhere classified @ 50% |
| SEO Codes: | 88 TRANSPORT > 8801 Ground Transport > 880109 Road Safety @ 100% |
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