The use of Facebook for virtual asynchronous focus groups in qualitative research

Biedermann, Narelle (2018) The use of Facebook for virtual asynchronous focus groups in qualitative research. Contemporary Nurse, 54 (1). pp. 26-34.

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Abstract

The Internet and the development of more user-engaging applications have opened a whole new world for researchers as a means of recruitment and data collection source. This paper describes the methodological approach of a research study that explored the experiences of Australian military spouses who packed up their family and home to accompany their spouse on an overseas posting. The study used Facebook as a recruitment tool and then as a data source through the conduct of an asynchronous virtual focus group. This paper outlines the advantages and disadvantages of this unique data source as a means of capturing the voices of a hard-to-reach population.

Item ID: 51289
Item Type: Article (Research - C1)
ISSN: 1839-3535
Keywords: focus groups, Facebook, social media, online research
Date Deposited: 20 Oct 2017 00:34
FoR Codes: 11 MEDICAL AND HEALTH SCIENCES > 1110 Nursing > 111099 Nursing not elsewhere classified @ 100%
SEO Codes: 81 DEFENCE > 810109 Personnel @ 50%
97 EXPANDING KNOWLEDGE > 970116 Expanding Knowledge through Studies of Human Society @ 50%
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