Your privilege is trending: confronting whiteness on social media

Petray, Theresa L., and Collin, Rowan (2017) Your privilege is trending: confronting whiteness on social media. Social Media and Society, 3 (2). pp. 1-10.

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Social media activism provides an important space for dialogue and consciousness-raising. Racism, privilege, and inequalities have received considerable attention in social media discussions. #WhiteProverbs was one attempt to confront this issue, focusing particularly on White privilege. The tweets show how social media is a site where "serious games" are played, as agents are constrained by the "rules" but still able to make choices and push boundaries. This article explores the #WhiteProverbs tweets that came from Australian users to better understand how Australian social media users understand and confront whiteness. Through the use of humor, specifically irony and sarcasm, Twitter users identify a number of key ways that White privilege is reproduced, including justifications for racial inequality, questioning claims to racial differences, and constructing an exclusively White national identity.

Item ID: 48925
Item Type: Article (Research - C1)
ISSN: 2056-3051
Keywords: Aboriginal, Australia, privilege, race, social media, whiteness
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Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 License ( which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and O pen Access pages (

Research Data:
Date Deposited: 02 Aug 2017 04:55
FoR Codes: 44 HUMAN SOCIETY > 4405 Gender studies > 440505 Intersectional studies @ 50%
44 HUMAN SOCIETY > 4410 Sociology > 441004 Social change @ 50%
SEO Codes: 94 LAW, POLITICS AND COMMUNITY SERVICES > 9402 Government and Politics > 940201 Civics and Citizenship @ 25%
95 CULTURAL UNDERSTANDING > 9502 Communication > 950201 Communication Across Languages and Culture @ 50%
95 CULTURAL UNDERSTANDING > 9502 Communication > 950204 The Media @ 25%
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