Empires of leaves: tea traders in late nineteenth-century and Edwardian Melbourne

Griggs, Peter (2016) Empires of leaves: tea traders in late nineteenth-century and Edwardian Melbourne. Victorian Historical Journal, 87 (1). pp. 29-57.

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Between 1880 and 1914, Victorians consumed almost a third of the tea imported into Australia and Melbourne had become the main Australian centre for the re-export of tea to other Australian colonies and nearby Pacific islands. This paper identifies the Melbourne firms specialising in the tea trade between 1880 and 1914. The analysis shows that some firms focused on just importing the product and offering it for sale at auctions; others produced brands of packet tea with distinctive trademarks and packaging, relying on extensive advertising to promote their products. Several Melbourne tea traders made large fortunes-their business empires were literally founded on leaves.

Item ID: 45793
Item Type: Article (Research - C1)
ISSN: 1030-7710
Date Deposited: 14 Sep 2016 07:30
FoR Codes: 43 HISTORY, HERITAGE AND ARCHAEOLOGY > 4303 Historical studies > 430302 Australian history @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9505 Understanding Past Societies > 950503 Understanding Australias Past @ 100%
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