Dahl, Stephan, and Waehning-Orga, Nadine (2015) Ethical consumption. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 117-140.

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Abstract

[Extract] This chapter discusses ethics from the perspective of the consumer, examining how consumption ethics and marketing ethics are linked from that perspective. To examine this topic, the chapter focuses on:

•The different motives consumers can have to make choices based on particular ethical guidelines

•The consumption practices used to guide these ethical guidelines

•The theoretical models used to explain ethical consumption behaviour

•The consistency and spillover of ethical consumption

Item ID:	41311
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-4462-9662-2
Related URLs:	http://researchonline.jcu.edu.au/41305/
Additional Information:	The book in which this chapter appears can be found at the link in the Related URLs field.
Date Deposited:	06 Jan 2016 01:03
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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