Dahl, Stephan (2015) Ethics in new media. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 100-116.

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Abstract

[Extract] In this chapter we will discuss:

•The impact of new and evolving media forms on marketing communications

•Disclosure and oblique marketing techniques

•Anthropomorphic marketing and branding in new media

•Marketing-related technologies, such as behaviourally targeted advertising

•Ethics in online sales and the 'sharing economy'

Item ID:	41310
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-4462-9662-2
Related URLs:	http://researchonline.jcu.edu.au/41305/
Additional Information:	The book in which this chapter appears can be found at the link in the Related URLs field.
Date Deposited:	06 Jan 2016 01:07
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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