McCarthy, Breda (2003) Carroll meats [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 226-229.

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Abstract

[Extract] Seamus Carroll founded Carroll Meats in 1979 and he quickly built up a reputation as a supplier of high-quality sliced meets. Since then, the founder has attempted to expan the company by adding value to traditional products, introducing new products and entering new markets.

Item ID:	39455
Item Type:	Book Chapter (Teaching Material)
ISBN:	978-0-7171-3489-X
Keywords:	marketing research, surveys
Related URLs:	Publisher
Additional Information:	This teaching case study is included as part of Chapter 6 In: Christine Domegan and Declan Fleming (eds.) 2003. Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin and Ireland.
Date Deposited:	19 Jul 2015 23:42
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology @ 100%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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