McCarthy, Breda (2003) Recreation in the Irish uplands [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 224-226.

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Abstract

[Extract] The year 2002 has been declared the'International Year of the Mountains' by the UN, in order to increase international awareness of the global importance of mountain ecosystems. Generations of Irish school children have been told that Ireland is shapred like a saucer, with mountains forming the rim and the bog of Allen forming the hollow in the middle.

Item ID:	39454
Item Type:	Book Chapter (Teaching Material)
ISBN:	978-0-7171-3489-X
Keywords:	marketing research, surveys
Related URLs:	Publisher
Additional Information:	This teaching case study is included as part of Chapter 6 In: Christine Domegan and Declan Fleming (eds.) 2003. Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin and Ireland.
Date Deposited:	19 Jul 2015 23:35
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology @ 100%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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