Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2014) Alcohol promotion via mobile phone apps: gaps in impact evaluation and regulatory coverage. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 23-30. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

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Abstract

This paper reviews alcohol mobile phone applications ("apps") which carry alcohol promotional material. It reviews literature relevant to alcohol advertising in social media, particularly on the youth market, and the efficacy of current regulatory activity. The paper identifies a large number of free pro-alcohol apps as well as weaknesses in current legislation restricting alcohol promotion and questions the ethical stance of organizations such as Google and Apple in providing access platforms. The paper concludes with recommendations for further research into the actual impact of apps and other forms of social and user generated content activity.

Item ID:	38001
Item Type:	Conference Item (Research - E1)
ISSN:	1447-3275
Keywords:	alcohol marketing, digital media, regulation, legislation
Related URLs:	Organisation
Additional Information:	Nb. author Tracey Mahony's name is misspelled 'Mahoney' on the title page.
Date Deposited:	20 Apr 2015 22:20
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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