Entrepreneurialism in discovering the role of inspiring shopping motivation in Australia and Indonesia

Tjong, Budisantoso, Wickramasinghe, Ananda, and Teoh, Teoh Toe (2014) Entrepreneurialism in discovering the role of inspiring shopping motivation in Australia and Indonesia. International Journal of Process Management and Benchmarking, 4 (3). pp. 247-261.

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Abstract

This study examines the influence of shopping through creative and innovative shopping experience in generating motivation. The shopping experience of two cross-cultural survey, carried out in Perth (Australia) and Surabaya (Indonesia), is presented. A total of 618 shoppers in two locations participated in the study. The store environment chosen for the study are supermarkets, speciality store and department stores. The number of respondents was equally distributed between types of stores. Regression analysis indicates that significant relationships exist in both places between creative and appealing store atmosphere and shopping motivation, store atmosphere and optimum stimulation level, cognitive responses and shopping motivation.

Item ID: 35811
Item Type: Article (Research - C1)
ISSN: 1741-816X
Keywords: inspiring shopping, entrepreneurialism in creating inspirational shopping, inspiring shopping motivation, creative and appealing store atmosphere, cognitive responses, Australia, Indonesia
Date Deposited: 22 Oct 2014 05:13
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150304 Entrepreneurship @ 100%
SEO Codes: 93 EDUCATION AND TRAINING > 9304 School/Institution > 930401 Management and Leadership of Schools/Institutions @ 50%
97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
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