Does social media "like" conservation?

Wijedasa , Lahiru S., Abdul Aziz, Sheema, Campos-Arceiz, Ahimsa, and Clements, Gopalasamy R. (2013) Does social media "like" conservation? The Scientist, 08 April 2013. pp. 1-2.

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[Extract] Social media is a powerful tool that can galvanize public support for conservation action. In a letter published in Science last October, researchers used an example of animal abuse in the context of the illegal wildlife trade to highlight the power of social media in bringing public attention to conservation issues (L. T. P. Ngiem et al., Science, 338:192-93, 2012). Based on our experience with Facebook, however, we caution that people are more likely to respond to issues that affect them on an immediate emotional level, which appears to be limited to certain aspects of conservation.

Item ID: 35155
Item Type: Article (Commentary)
ISSN: 1547-0806
Date Deposited: 06 Feb 2017 01:18
FoR Codes: 05 ENVIRONMENTAL SCIENCES > 0502 Environmental Science and Management > 050202 Conservation and Biodiversity @ 100%
SEO Codes: 96 ENVIRONMENT > 9608 Flora, Fauna and Biodiversity > 960808 Marine Flora, Fauna and Biodiversity @ 100%
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