Troubling thoughts about tobacco promotion in the on-line environment
Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 086. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.
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Abstract
This paper reviews tobacco and smoking mobile phone applications ("apps") in light of recent concerns about their proliferation and potential impact on young people. The paper highlights a number of pro-smoking apps as well as weaknesses in current legislation restricting tobacco promotion and questions the legal obligations of organizations such as Google and Apple in providing access platforms for pro-smoking apps. The paper concludes with recommendations for research into the actual impact of apps and other forms of social and user generated content activity.
Item ID: | 31329 |
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Item Type: | Conference Item (Research - E1) |
ISBN: | 978-0-646-56330-5 |
Keywords: | business ethics, tobacco promotion, phone apps, regulatory effectiveness |
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Date Deposited: | 05 Mar 2014 01:01 |
FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100% |
SEO Codes: | 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100% |
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