Rose, Janelle, and Ogunmokun, Gabriel (2013) Utilization of self-service banking technologies: a study of the variables differentiating the level of usage among the mature age consumer market in Australia. International Journal of Business, Humanities and Technology, 3 (3). pp. 63-69.

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Abstract

The literature indicates that consumers more likely to trial and adopt Self Service Technologies (SSTs) are younger, more affluent, and better educated. In Australia mature age consumers over the age of 50, the adoption and use of SSTs in the financial services sector has been considerably lower when compared to those below the age of 50. The purpose of this paper is to determine the main variables that discriminate between non-users and low users of SSBTs among the mature age consumers.

Item ID:	29817
Item Type:	Article (Research - C1)
ISSN:	2162-1381
Keywords:	self-service technologies; mature consumers; financial services; services marketing
Additional Information:	International Journal of Business, Humanities and Technology (IJBHT) is an open access journal.
Date Deposited:	21 Oct 2013 01:17
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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