Jackson, Laurel, and Low, David (2010) Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. In: Proceedings of ANZMAC Annual Conference 2010. pp. 1-11. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

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Abstract

This paper presents a portion of the findings from a study which investigated the influences on the financial decision making of chronically poor people in rural Bangladesh, providing a better understanding of the behavioural dimensions of their financial decision making. These findings may assist financial services providers in these communities in meeting the real needs of their customers. A marketing systems framework, with particular attention paid to the marketing flows, has been applied as a lens for examining the nature of the financial exchanges occurring in the study villages, using the Kalu family as an example.

Item ID:	26912
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-473-17820-8
Keywords:	marketing strategy, developing markets
Date Deposited:	22 May 2013 00:52
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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