Pattinson, Hugh M., and Low, David R. (2008) E-Novation: an offbeat view of innovation, E-marketing and a new collaborative information platform. In: Proceedings of the ANZMAC Annual Conference (2008) From: Australian and New Zealand Marketing Academy Annual Conference 2008: marketing: shifting the focus from mainstream to offbeat, 1-3 December 2008, Sydney, NSW, Australia.

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Abstract

This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.

Item ID:	26906
Item Type:	Conference Item (Research - E1)
ISBN:	978-1-86308-144-3
Keywords:	e-novation, e-commerce
Date Deposited:	25 Jun 2013 05:59
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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