Primary propoganda

Goodwin, Mitch (2011) Primary propoganda. [Creative Work]

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The piece is composed of four 1080P video sequences of crowd movements in two of Tokyo's busiest public spaces, the Tokyo airport subway station and the Shibuya pedestrian crossing. These sequences are intercut with the imagery of four different coloured balloons moving right to left across the screen. The fragile primary objects move with the gentle motion of the waves lapping upon the shore. From one screen to the next the balloons change colour sequentially - yellow, red, green and blue - intercutting the Tokyo imagery as they do so. For the RGB signal is in our DNA. Red, Green & Blue drift gently through the Cyber City populous. The addition of the yellow fits out the primary colour spectrum and together they are symbolic of a century of techno-futurist manifestos.

Urban sequences were captured in Tokyo airport and the pedestrian crossing in Shinjuku, while the balloon sequence was filmed in Townsville, Australia.

Research Statement

Research Background Primary Propaganda is a reaction to the increasing use of primary colours in the marketing and image making of consumer electronics and big technology firms like Samsung, Sony and Google to convey the communication of information, the speed of data transfer, the intelligence of machines and/or the fidelity of image reproduction. It is also a melancholy evocation of the floods of northern QLD and the Tsunami in Japan.
Research Contribution With reference to the chromatic painting explorations of Robert Delaunay the work attempts to draw a parallel between the visual iconography of turn of the century Futurist movement and the contemporary millennial representations of the invisible. There is also an undercurrent of mourning in this piece which reflects the listlessness of technological dependence and the arbitrary power of nature.
Research Significance The localisation of the work was necessary to link the fragility of the tropical environemnt with that of the more densely populated Japanese city of Tokyo the location of the prefecture of Akihabara and close to the epicentre of the recent earthquake and tsunami. In no more real terms could these events be better suited to the clash of primary colour elements and the melencholy of loss and displacement.
Item ID: 26461
Item Type: Creative Work (Recorded/Rendered Work - Audio/visual recording - NTRO)
Media of Output: 4 Channel 1080P Video Installation
Keywords: primary colours, futurists, google, sony, samsung, tokyo, townsville, red, green, blue, yellow
Related URLs:
Additional Information:

This work was exhibited in Dark Euphoria: Unclassified Media at the eMerge Media Space, Townsville from October 2011-March 2012. See the Related URLs link below for more information.

Date Deposited: 02 Dec 2014 03:22
FoR Codes: 19 STUDIES IN CREATIVE ARTS AND WRITING > 1901 Art Theory and Criticism > 190104 Visual Cultures @ 30%
19 STUDIES IN CREATIVE ARTS AND WRITING > 1902 Film, Television and Digital Media > 190203 Electronic Media Art @ 20%
19 STUDIES IN CREATIVE ARTS AND WRITING > 1902 Film, Television and Digital Media > 190204 Film and Television @ 50%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9501 Arts and Leisure > 950104 The Creative Arts (incl. Graphics and Craft) @ 100%
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